Carrying out a photo session and developing the Internet banner dedicated to the anti-smoking campaign for Ingosstrah employees.

Ingosstrakh not only "always pays", according to its slogan, but also cares about health of its employees. For this reason the company asked Aero to help with the realization of the anti-smoking campaign within the limits of the intracorporate resource. The idea that we offered was as simple as possible — to show a visual difference between a person leading a healthy lifestyle and a person who fills the lungs with smoke.

For a whole day the experts from Aero were troubling Evgeniy Antoshkin (Ingosstrah representative) on the set. According to the scenario, Evgeniy would be rolling sleepily in the bed, running in a sports suit, representing pleasure and despair, embracing girls and accepting congratulations from colleagues, and so on, and so forth. All of it under the spotlights and under the pressure from the photographer and the art director.

As you can see, having watched to the end of the banner, it came to the conclusion.

By the way, we also strongly recommend you to quit smoking. The difference is obvious, after all.