Rebranding of the retail sales network of 1C: development of the name, logotype, interior and store front design. Website development.

The brand name and logo were developed with attention to the set task – form a new market niche of multimedia supermarkets. In Web stores you can find any digital commodities: movies, music, videogames, computer games and soft, digital books. Thanks to the broad range of goods, simple navigation, and a convenient product classifier created by Aero, it feels nice to enter the stores with no specific product in mind and buy something you like.

Within the framework of the project Aero also performed a qualitative and quantitative study of the multimedia content sales market, developed a system of registering goods in storage, created the principles of product display, and developed the sales equipment line design.

As a part of the project, Aero developed a full set of sales equipment of 1C Interest stores, including wall-mounted and standing shelves for various products, as well as store windows, cashier stands, and other interior elements.

A special color gamma was selected for the new style of store interior decoration that allows to place visual emphasis on the products and sets 1C Interest stores apart from the general crowd of multimedia content outlets.

Color coding of the sections helps buyers find their way in the store.

Stores with area over 250m2 are equipped with Internet access. A Top 5 of the most sold goods in the 1C Interest network is hanged in every store section, which is an additional sales stimulus.

Aero designers developed a series of 1C Interest illustrations that are being used on the company’s Website, in the design of presentation and POS materials, souvenir products.

Aero developed the site with a catalogue of 1C Interest shops’ products.

Additional Information: Search Results for Keyword "1с" on AeroBlog.